Alex Yule draws inspiration from her surrounding environment, inheriting her father's interest in wild flowers and love of beach-combing rocky coastlines.

From a young age Alex expressed her creative ideas in 3D forms and went on to train in Display Design. She soon moved into roles building bespoke props and window schemes for stores such as Harvey Nichols before developing her craft further in a career in architectural model making for a leading Covent Garden based practice. 

Alex Yule is now dedicated to her long-term ambition to establish herself as a jeweller, having studied at both City Lit and Sir John Cass where she honed her skills working with precious metals. 

Former influences are reflected in Alex' jewellery in which you will always find an architectural style softened by a love of natural forms.